Archive for November, 2017

Why a Pay-For-Placement Auction Isn’t Equal Treatment – Part 2

November 7th, 2017 No comments

Following on from our September 2017 initial thoughts on Google’s proposed auction-based “remedy”, our latest presentation explains why the proposed functional separation of Google Shopping is essentially meaningless within the context of a pay-for-placement auction.

We also explore the various options that will be open to Google if, or more accurately when, the Commission informs Google that its current “remedy” proposal is not compliant with the required equal-treatment standard.

Click on the screenshot below to open the interactive presentation.

View Slideshow

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